Kris Rotonda, right, records on Facebook live after tossing a cream pie into the face of Sandy Graul on Thursday at the Greater Androscoggin Humane Society in Lewiston. Rotonda, founder of Jordan’s Way, helped raise funds for the society during a four-hour live campaign that showcased animals up for adoption and activities such as buckets of ice poured over and pies tossed in the face of staff members. Maine is the 28th state he has visited during his 50-state-tour to get shelter pets noticed. Jordan’s Way is named after Jordan, Rotonda’s dog he rescued from a shelter. Jordan died of cancer. The fundraiser brought in $6,600 for the society through online donations Thursday. Daryn Slover/Sun Journal Buy this Photo

Kris Rotonda, left, puts Greater Androscoggin Humane Society Executive Director Katie Lisnik in the spotlight Thursday while recording on Facebook live at the society shelter in Lewiston. Rotonda, founder of Jordan’s Way, helped raise funds for the society during a four-hour live campaign that showcased animals up for adoption and activities such as buckets of ice poured over and pies tossed in the face of staff members. Jordan’s Way is named after Jordan, Rotonda’s dog he rescued from a shelter. Jordan died of cancer. The fundraiser brought in $6,600 for the the society through online donations Thursday. Daryn Slover/Sun Journal Buy this Photo

Jordan’s Way founder Kris Rotonda recorded on Facebook live for four hours straight Thursday to raise funds for the Greater Androscoggin Humane Society in Lewiston. “That’s what we do,” Greg Edwards of Jordan’s Way said. “We showcase shelters and animal rescues and raise funds for them.” Shortly after leaving Lewiston, Rotonda headed to Waterville to record live again to raise money for the Waterville Area Humane Society. Daryn Slover/Sun Journal Buy this Photo